Andreas Pettersson is the new Regional Manager for Mälardalen at Norditek as of March 7. And he believes that Norditek has every opportunity to grow in the market.

What can Norditek offer in Mälardalen that is not already there?

- Having a strong offer is proven, so it's very much about being there to showcase the offer and offering all the ancillary services through a local presence. To begin with, I will build up the local presence with premises and parking spaces for machines. Another important task is also to secure the aftermarket with both spare parts and service partners on site. Having worked all over the country with all kinds of contracting companies, I already have a good network of contacts.

What is the strength of Norditek's offer as you see it?

- Firstly, the flexibility of the facilities required to solve more complex problems, but also the rent/purchase model that allows us to actually come out and test drive materials at the customer's premises before the customer needs to buy the machines. This allows us to show the economics of a project that the customer might not have dared to invest in themselves.

What is your own previous experience with Norditek?

- In several previous positions I have had, I have used Norditek's machines such as screens, crushers, magnets, and so on, so I feel incredibly confident in representing their products and the flexibility available in the mobile plants. There is no question that they are successful in the regions they are active in today, so now it will be incredibly fun to establish the company in Mälardalen and also work further up in Norrland where I come from.

What do you enjoy most about this industry?

- The environmental industry and the waste sector are incredibly interesting at the moment with constant development. Something new is happening all the time and there are lots of difficult but exciting sorting projects that involve separating difficult materials. I like it when you have to think hard to come up with your own unique solutions.

- I also like the close customer contact you get when you meet new people and can help with the right solutions. Getting the customer to see the economics of a project that you may not have thought was possible is extra fun. So working in close cooperation with the customer and developing new solutions in sorting and crushing, processing and refining suits me perfectly. Mobile solutions are also something I have been working on for many years because there are huge savings both in terms of money and the environment. We should not transport material unnecessarily but take care of it at the customer/site instead where possible.

What will be your biggest challenge in the new position?

- Even if we have the technical solutions required and the local presence, it will be a challenge to convince customers of what is actually possible to do. So it's about being able to show what we can do with the material, to turn the traditional sorting process upside down.

How will you do it?

- By showing the value of what can be done. By making customers want to look at new solutions and encouraging them to think more environmentally. But above all, showing the economics of it, that it generates more revenue, because that's when it happens.